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Wunderman Thompson Seattle



Turning 11 million years’ worth of data into 11 million autobiographies

    Don’t just sell gamers on the latest games. Instead, let’s celebrate all the time they spend with their Xbox over the course of the last year.
  2. WORK

    Use every gamer's entire year’s worth of gaming data to help them relive their glorious year online. The Year in Review campaign showed every member of the Xbox Live community a detailed account of their personal statistics and achievements. From their gamerscore to how many hours they played to how they compared to their friends and the community at large, every player could see nearly every interaction and epic tale brought to life in their own autobiography they could covet and share.

    • Global media coverage in more than 80 gaming publications
    • Lauded as the “best piece of personal communication that Microsoft has ever done”
    • Direct Marketing Association Gold ECHO Award winner

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