Contact us

Need more information? Call us at +1 (206) 505-7500 or leave a message here:

Connect via:

Inquiry Type:

Message Failed To Send

The server encountered an error.

Form Validation Error

Please resolve the following issues:
  • Default Name field missing
  • Default Email field missing
  • Email has wrong format.
  • Default Phone field missing
  • Message body missing
  • Missing Email/Phone field
  • Complete the Recaptcha to prove you're not a robot
Close

Wunderman Thompson Seattle

T-MOBILE
SEATTLE

Mobile on the Fly

People need to be connected where they’ve been neglected
  1. CHALLENGE

    In the mobile network carrier world, reducing customer turnover is the name of the game. In fact, .1% of market share can mean a difference of $339 million to the bottom line. So acquiring customers is one thing, but keeping them happy is our full-time job.
  2. WORK

    Don’t just give customers better communications. Give them a better network experience. In the age of ubiquitous smartphones, we’ve never been more connected. Yet, there was one place where we all had been prevented from reaching out to loved ones or business associates—on a plane. So we introduced “Mobile on the Fly,” the first-ever branded utility of its kind from a mobile carrier. While other carriers bickered over “me too” coverage on the ground, we introduced the technology to give customers free texting and Internet coverage where they needed it the most—at 30,000 feet.
  3. RESULTS

    • Every T-Mobile customer could text, surf, and check voicemail while in the sky—for free
    • Helped increase customer satisfaction and reduced turnover from 1.73% to 1.27%, a reduction of 46 basis points

See more case studies