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Wunderman Thompson Seattle

MICROSOFT
SEATTLE

GAMERCREST

For millions of gamers, how you play says more than what you score
  1. CHALLENGE

    Celebrate the year-long efforts of every single Xbox player.
  2. WORK

    Make every Xbox gamer feel special. First, we analyzed each gamer’s data from an entire year of play – more than 220 million hours of gaming data. Next, artist Jeff Soto created hand-crafted illustrations to reflect thousands of gaming styles and variations in the data. Then, we matched each player’s individual stats to the artwork to create a one-of-a-kind Gamercrest for every single subscribed customer.
  3. RESULTS

    • 27,000 Gamercrests created per hour
    • 16,402,500 Gamercrest combinations
    • 6 million social impressions

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