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Wunderman Thompson Seattle


To celebrate ShanghaiPRIDE, Wunderman China Shows that “We’re All One Family”

For the fourth year in a row, Wunderman China sponsored ShanghaiPRIDE, an annual event that aims to promote acceptance of the lesbian, gay, bisexual, and transgendered community. Building on the theme of this year’s event ('Our community, our identity, our pride'), Wunderman China created the 'We’re all one family' initiative, which encourages everyone, LGBTQ or otherwise, to show solidarity through a common connection in Chinese surnames: a hidden Chinese number 10 (十). Read more about the campaign on Campaign Asia.