Marc Sanford leads the Wunderman Strategy and Analytics functions for the office. This responsibility spans omnichannel media strategies all the way through to individuals level data and insights. His primary motivation is to innovate and drive new strategy and analytics solutions through a collaborative process.
Marc has enjoyed a distinguished career in a variety of analytics fields (digital, marketing, business, and call center analytics). He most recently served at Zillow where he created the Marketing Analytics Team responsible for analyzing all channels of a $150MM annual marketing spend and implemented new cutting edge technologies in the reporting, data, and analytics space. He took over the Zillow Business Analytics team as well and his purview spanned 20 people and all areas of the business. He is a recognized innovator and problem solver in the field of strategy and analytics.
He started with a quantitative PhD in Urban Sociology studying grocery store consumption patterns. After leaving academia he joined razorfish and quickly climbed through the ranks to VP of Data Science for the West Coast. Highlights at razorfish include creating the segmentation and retargeting platform for Best Buy (yielded 3-5x return), which was then productized across all razorfish offices, doing first-of-kind cross channel analytics, and receiving a patent as lead inventor of a social media tracking and analytics approach called the Generational Tag. After razorfish, Marc joined Expedia to build their offline call center analytics team. He grew that team from about 8 to 20 people globally in the course of a couple of years and his team identified more than $10MM in cost savings per year.